Fractional CMO

I'm your Fractional CMO to get the right team in place, boost traffic from underperforming channels, and refine your value proposition so it resonates with your prospects. I am here to steer the marketing ship in the right direction and make sure you are delivering the correct strategy. Take advantage of my 10+ years of experience from running an agency to working inside corporate marketing departments. I've seen the mistakes and successes made from all sides and know how to make the marketing machine work for you.

This page outlines how I work with my clients and what to expect. Scroll down to fill out a 10 question form to begin the process!

What kind of marketing work do I do?

From SEO, ads, content writing, and social media...these are all methods to drive traffic to your website. I will find the right people to execute what is needed for your situation. The goal is more traffic, that generate better leads, that convert into sales. My strategic focus helps find where the funnel is breaking down, where to invest time and money, and how to utlimately convert sales to generate more revenue for your business.

How many clients do I engage with at any given time?

I work with only 3 Fractional clients at a time to ensure attention and impact is maximized. This allows me to drive results and put together the right team to achieve your goals.

What's the expected duration of the engagement?

I work with my clients for 3-6 months and then reduce the time spent with them after delivering a strategic roadmap they can follow on their own. My goal is to get the right team in place to execute on the strategy. Depending on the situation I will schedule check-in appointments monthly for an additional 3-6 months. Total engagement can be anywhere from 3-12 months (with a low commitment on hours spent per month).

What about videos, photography and design?

I've worked as a creative director for many different types of projects and can help achieve the goals needed to differentiate your business online. If we decide this type of content will meet our goals then I will help execute a plan to make it happen.

What kind of results can I expect?

We will agree on a pre-defined set of metrics we want to achieve and build the associated projects into this plan. Results will include increased traffic, leads, and eventually sales. We will track the funnel metrics in as much detail as possible to see where we improve and where we need to focus more effort.

Will you help build my team?

Yes. I will help lead the entire marketing strategy and also help find key team memberd to fill gaps. Once our stratgey is defined we can add the appropriate people as external contractors or as internal employees. This could include social media managers/creators, writers, or even those needed for other key leadership positions.

Will you make changes to my website?

We will review all your online assets and tweak the messaging and imagery where required. The aim is to efficiently communicate your offering and create a well oiled funnel that continuosly delivers leads we can action. 

What industries do I work with?

My expertise lies in B2B SaaS companies who have over €1 Million in revenue and do not want to spend the money on a full time CMO. 

I am also interested in shifting my focus over to the sustainability and environmental sectors and will engage with these companies where suitable.

Fill out the form below to start the process and begin exploring if we are the right fit for each other. I only take on clients I know I can help Improve, so reach out and let's talk: