Learn more about my Fractional CMO Services or read below about my past experiences in B2B Marketing, Partnerships, and Digital Excellence.

Learn how to enable your marketing team to scale smarter, properly refine Conversion Rate Optimization, build out full-funnel plans across all 7 channels of traffic, and align your teams to ensure effective execution.

Learn more below or follow Riley on LinkedIn.

Experience Overview

Fractional CMO | Strategic Consultant

RileyKearl.com

I provide B2B Tech companies in North America, Ireland, and the UK with 5-40M in revenue a clear strategy and sales funnel breakdown (metrics, conversion deltas, and marketing channel mix) for producing engaged traffic, quality leads and increased sales (MRR/ARR). I also help source the right marketing and revenue talent to scale execution and hit long-term goals. Currently advising B2B Tech founders on how to achieve sales funnel clarity through web CRO, and optimal traffic channel mix. I design traffic growth plans, go-to-market strategies for European SaaS companies entering the North American market, and persona based messaging frameworks to support B2B expansion into wider markets.

Director of Strategic Partnerships

OnePageCRM

Building strategic partnerships including co-marketing plans, software integrations, and mutual business development at a growing SaaS company in a competitive software category. OnePageCRM is a simple CRM app for small businesses, consultants, and solopreneurs with the goal of helping them grow steadily and efficiently. Using my extensive marketing background to improve partner programs and drive results for both sides of each business relationship I pursue.

Head of Marketing

Evans Consoles

Optimized B2B website through 6 marketing channels of traffic, generating quality sessions by using paid SEM, organic SEO, social media, email campaigns, backlinks, and encouraging direct traffic. With clients like NASA, JPL, Google and GE, we are a global leader in designing, equipping and supporting mission critical operations.

Learn more about my Experience at Evans.

Marketing Manager

Evans Federal (Division of Evans Consoles)

Refined government buyer personas to align content and messaging including the creation of digital campaigns tailored to complex B2B procurement cycles. Connected sales and marketing KPIs for attribution, reporting, and improved lead quality in the government vertical through persona-driven targeting.

View my Evans Federal Persona Work Here.

Chief Marketing Officer

CMO4Hire

Owned and operated a successful Digital Marketing Agency serving B2B clients in Canada & Internationally. Audited digital ecosystems by writing market assessments and developing recommendations for unique branding, roadmaps, and go-to-market strategies. Launched proprietary software product for our clients and began marketing it as a standalone SaaS model.

Learn more about my business experience at CMO4Hire.

Publisher & Community Builder

Vantage Magazine Calgary

Founder of a local arts magazine, published 8 issues showcasing 50+ artists in print. Our core endeavours supported local creatives and photographers through publication, promotions and events. We built a diverse network of artists, volunteers and partners to create an environment of collaboration including many art shows.

Visit the Art section of this site to learn more.

Consultant & Video Production Lead

Kearl Consulting

Created business strategies for clients and improved marketing efforts through digitization and content creation. Managed unique event shoots for start-up enterprises and tech companies, filming and editing day-of-footage, showing audience video recaps to build emotional connection to organizational goals.

For all of my professional and volunteer experience please view and connect with me on LinkedIn.

Or learn more about my Fractional CMO Services.