Fractional CMO | Strategic Consultant

RileyKearl.com

I provide B2B Tech companies in North America, Ireland, and the UK with 5-40M in revenue a clear strategy and sales funnel breakdown (metrics, conversion deltas, and marketing channel mix) for producing engaged traffic, quality leads and increased sales (MRR/ARR). I also help source the right marketing and revenue talent to scale execution and hit long-term goals. Currently advising B2B Tech founders on how to achieve sales funnel clarity through web CRO, and optimal traffic channel mix. I design traffic growth plans, go-to-market strategies for European SaaS companies entering the North American market, and persona based messaging frameworks to support B2B expansion into wider markets.

Director of Strategic Partnerships

OnePageCRM

Building strategic partnerships including co-marketing plans, software integrations, and mutual business development at a growing SaaS company in a competitive software category. OnePageCRM is a simple CRM app for small businesses, consultants, and solopreneurs with the goal of helping them grow steadily and efficiently. Using my extensive marketing background to improve partner programs and drive results for both sides of each business relationship I pursue.

Head of Marketing

Evans Consoles

Optimized B2B website through 6 marketing channels of traffic, generating quality sessions by using paid SEM, organic SEO, social media, email campaigns, backlinks, and encouraging direct traffic. With clients like NASA, JPL, Google and GE, we are a global leader in designing, equipping and supporting mission critical operations.

Learn more about my Experience at Evans.

Marketing Manager

Evans Federal (Division of Evans Consoles)

Refined government buyer personas to align content and messaging including the creation of digital campaigns tailored to complex B2B procurement cycles. Connected sales and marketing KPIs for attribution, reporting, and improved lead quality in the government vertical through persona-driven targeting.

View my Evans Federal Persona Work Here.

Chief Marketing Officer

CMO4Hire

Owned and operated a successful Digital Marketing Agency serving B2B clients in Canada & Internationally. Audited digital ecosystems by writing market assessments and developing recommendations for unique branding, roadmaps, and go-to-market strategies. Launched proprietary software product for our clients and began marketing it as a standalone SaaS model.

Learn more about my business experience at CMO4Hire.

Publisher & Community Builder

Vantage Magazine Calgary

Founder of a local arts magazine, published 8 issues showcasing 50+ artists in print. Our core endeavours supported local creatives and photographers through publication, promotions and events. We built a diverse network of artists, volunteers and partners to create an environment of collaboration including many art shows.

Visit the Art section of this site to learn more.

Consultant & Video Production Lead

Kearl Consulting

Created business strategies for clients and improved marketing efforts through digitization and content creation. Managed unique event shoots for start-up enterprises and tech companies, filming and editing day-of-footage, showing audience video recaps to build emotional connection to organizational goals.

Learn more about my early experience at Kearl Consulting or view all experience details on my LinkedIn profile.

Mount Royal University

Bachelor of Business and Entrepreneurship, New Venture

Graduated with academic achievement on the Dean's Honour Roll and the Presidents List. Participated in various student groups promoting community involvement both on and off campus. Scholarships included Bissett Award for Excellence in Business, Jason Lang Scholarship, Michael L. MacDonald Memorial Scholarship, Rutherford Scholarship, and Multicultural Collaborator for contributions made at Unitec, New Zealand.

Unitec Te Pūkenga Institute of Technology

Exchange Semester, Business

International study via the MRU Outbound Exchange Program. Courses completed towards bachelors degree while gaining cultural experience travelling the North and South islands of New Zealand as well as Eastern Australia. International Students Organization Member, Multicultural Collaborator for contributions to a multicultural campus by initiating dialogue, facilitation, and awareness around common issues in the campus community.

For my full education experience please visit my LinkedIn profile.

Community Cleanup Initiative

Galway Beach Cleaners

Organizing and executing beach and coastal cleanups in the Galway community. Scheduled 10 cleanups and removed nearly 200 bags of rubbish from the environment in and around Galway mainly from beaches and coastal areas. Cleanup community growing to 50 engaged members dedicated to keeping plastic and all types of rubbish from entering our waterways. Visit the Eco page of this site for more!

Community Outreach

Water Warriors YYC & The Calgary Drop In Center

Organizing items to distribute to the houseless population in Calgary including warm clothes, food, and supplies. Performing direct outreach to individuals who need these items to stay warm over the cold Calgary winters and to sustain them as they seek to improve their situation. Organizing clothing fundraisers at local businesses to contribute more goods to those in need. Additional volunteer work completed at the Calgary Drop In & Rehab Centre Society including serving dinner and preparing lunches for a large group of homeless on several different occasions.

Climate Activism & Education

Calgary Climate Hub

Produced web series communicating current climate issues in Alberta and interviewed climate leaders to increase the reach of core messages. The main goal is to educate and empower Calgarians to advance genuine grassroots climate action.

Volunteer Coordinator

Startup Calgary

I have participated in planning and organizing various Startup Calgary events as well as creating promotional videos and photography work. Facilitated a number of different events including: Hack Nights, BarCamp, Startup Weekend, Startup Calgary Launch Party, Startup Grind, and various Pitch Nights. Also mentored startups teams to Improve their company pitches.

Food Drive Volunteer

Calgary Food Bank

Distributed flyers and collected food in a city wide food drive. On separate occasions volunteered handing out hampers onsite at the Food Bank to those in need. Operation Christmas Child was another volunteer day where we helped organize Christmas boxes for children across the world.

Other groups I have volunteered with include Clean Coasts Ireland, Startup Weekend, and Operation Christmas Child. For all of my professional and volunteer experience please view and connect on LinkedIn.

Browse the rest of my website:

Arts Experience

Digital Experience

Video Portfolio

Environmental

Contact Riley