About Riley Kearl

For over 10 years I've managed 15 go-to-market launches for B2B and B2C organizations, rolling out new and enhanced products that generated immediate product adoption and long term committed consumers. I accomplished this by producing visual and written customer-focused content through websites, blogs, social media, videos, and still photos, creating product marketing campaigns that were based on data collected. I researched consumer spending, audience insights, keywords, and calls to action that when implemented generated quality leads. Specifically for software companies, I managed websites and digital redirection marketing plans, improving sales funnels that increased SaaS revenue.

My digital experience is extensive and broad, working with start-ups, non-profits, and corporations across the world. I enjoy volunteering at tech organizations in Calgary as well as social groups such as the Calgary Drop In Centre and Calgary Climate Hub. I enjoys sports and hiking in the Rocky Mountains. Thanks for your interest in my experience.

Get in touch with me at any time to request my full resume, propose a collaborative idea, talk fractional CMO, or just to connect and say hello.

Learn more about my experience below or follow me on LinkedIn, thanks for visiting!

Experience Overview

Strategic Partnerships

OnePageCRM

Building strategic partnerships including co-marketing plans, software integrations, and mutual business development at a growing SaaS company in a competitive software category. OnePageCRM is a simple CRM app for small businesses, consultants, and solopreneurs with the goal of helping them grow steadily and efficiently. Using my extensive marketing background to improve partner programs and drive results for both sides of each business relationship I pursue.

Marketing Manager

Evans Consoles

Optimized B2B website through 6 marketing channels of traffic, generating quality sessions by using paid SEM, organic SEO, social media, email campaigns, backlinks, and encouraging direct traffic. With clients like NASA, JPL, Google and GE, we are a global leader in designing, equipping and supporting mission critical operations

Learn more about my Experience at Evans.

Chief Marketing Officer, Founder

CMO4Hire - Self Employed

Owned and operated a successful Digital Marketing Agency serving B2B clients in Canada & Internationally. Audited digital ecosystems by writing market assessments and developing recommendations for unique branding, roadmaps, and go-to-market strategies. Launched proprietary software product for our clients and began marketing it as a standalone SaaS model.

Learn more about my business experience at CMO4Hire.

Non Profit Art Community

Vantage Magazine

Founder of a local arts magazine, published 8 issues showcasing 50+ artists in print. Our core endeavours supported local creatives and photographers through publication, promotions and events. We built a diverse network of artists, volunteers and partners to create an environment of collaboration including many art shows.

Visit the Art section of this site to learn more.

Business Consultant

Kearl Consulting & Riley Kearl Video Productions

Created business strategies for clients and improved marketing efforts through digitization and content creation. Managed unique event shoots for start-up enterprises and tech companies, filming and editing day-of-footage, showing audience video recaps to build emotional connection to organizational goals.

Learn more about my early experience at Kearl Consulting or view all experience details on my LinkedIn profile.

Education

Mount Royal University

Bachelor of Business and Entrepreneurship, New Venture

Graduated with academic achievement on the Dean's Honour Roll and the Presidents List. Participated in various student groups promoting community involvement both on and off campus. Scholarships included Bissett Award for Excellence in Business, Jason Lang Scholarship, Michael L. MacDonald Memorial Scholarship, Rutherford Scholarship, and Multicultural Collaborator for contributions made at Unitec, New Zealand.

Unitec Te Pūkenga Institute of Technology

Exchange Semester, Business

International study via the MRU Outbound Exchange Program. Courses completed towards bachelors degree while gaining cultural experience travelling the North and South islands of New Zealand as well as Eastern Australia. International Students Organization Member, Multicultural Collaborator for contributions to a multicultural campus by initiating dialogue, facilitation, and awareness around common issues in the campus community.

For my full education experience please visit my LinkedIn profile.

Volunteering

Community Cleanup Initiative

Galway Beach Cleaners

Organizing and executing beach and coastal cleanups in the Galway community. Scheduled 8 cleanups and removed nearly 150 bags of rubbish from the environment in and around Galway mainly from beaches and coastal areas. Cleanup community growing to 50 engaged members dedicated to keeping plastic and all types of rubbish from entering our waterways. Visit the Eco page of this site for more!

Community Outreach

Water Warriors YYC & The Calgary Drop In Center

Organizing items to distribute to the houseless population in Calgary including warm clothes, food, and supplies. Performing direct outreach to individuals who need these items to stay warm over the cold Calgary winters and to sustain them as they seek to improve their situation. Organizing clothing fundraisers at local businesses to contribute more goods to those in need. Additional volunteer work completed at the Calgary Drop In & Rehab Centre Society including serving dinner and preparing lunches for a large group of homeless on several different occasions.

Volunteer Coordinator

Startup Calgary

I have participated in planning and organizing various Startup Calgary events as well as creating promotional videos and photography work. Facilitated a number of different events including: Hack Nights, BarCamp, Startup Weekend, Startup Calgary Launch Party, Startup Grind, and various Pitch Nights. Also mentored startups teams to Improve their company pitches.

Food Drive Volunteer

Calgary Food Bank

Distributed flyers and collected food in a city wide food drive. On separate occasions volunteered handing out hampers onsite at the Food Bank to those in need. Operation Christmas Child was another volunteer day where we helped organize Christmas boxes for children across the world.

Other groups I have volunteered with include the Calgary Climate Hub, Clean Coasts Ireland, Calgary Drop-In Center, Startup Calgary, and Operation Christmas Child. For all of my volunteer experience please view and connect on LinkedIn.

A selection of my photography work

Browse the rest of my website:

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