I have over 10 years of experience designing and implementing digital marketing strategies (paid and organic) for start-ups, non-profits, and corporations. My goal is to engage visitors by improving product positioning and customer messaging by generating quality traffic, capturing leads, and driving customer adoption. I have delivered high impact marketing campaigns by shaping product vision, improving brand positioning, and refining organizational messaging.

More info about OnePageCRM partnership experience will be added here soon.

Read about my past experiences below and use the anchor links to jump to your preferred section.

Evans Consoles

Kearl Consulting

Contact & Fractional CMO

OnePageCRM

Building strategic partnerships including co-marketing plans, software integrations, and mutual business development at a growing SaaS company in a competitive software category.
Using my extensive marketing background to improve partner programs and drive results for both sides of each business relationship I pursue.
More coming to this section soon!

Evans Consoles

• Collaborated with cross functional teams, collecting perspectives from internal subject matter experts (engineering, manufacturing, executives, business development, & sales), developing content for product marketing campaigns.

• Analyzed traffic, website close rates, and lead quality data for paid campaigns, increasing website traffic and converting MQL to SQL in sales cycles of 12 – 18 months. Resulting in session to contact rate conversions to increase from 0.84% in 2021 to 1.47% in 2022, and nearly doubling the contact to customer rate from 2021 to 2022.

• Directed optimization of Google ads, LinkedIn Paid, email, and social media campaigns by building marketing strategy based on customers’ spending habits including understanding of seasonal trends.

• Managed 4 staff in social media, graphics, blog content, events strategies, refreshing images and content with consistent style. Sales with attributed revenue to authored & co-authored blog posts currently total $900,000 USD.

• Managed Google Ads paid campaigns resulting in quotes of $5.7M USD and projected revenue of $1.7M USD in 2022. Comparing Google Ad results from 2021 to 2022, increased MQLs 169%, SQLs 507%, and quotes 563%

(photo not by me)

Kearl Consulting

• Began as a business degree field study project, evolving into artistic direction for events and corporate video projects.

• Created business strategies for landscaping business, architecture firm, and marketing agency, digitizing operations, client lists, social media, emails, and websites and improving marketing efforts through data collection.

• Managed unique event shoots for start-up enterprises and tech companies, filming and editing day-of-footage, showing audience video recaps to build emotional connection to organizational goals.

• Edited existing footage to create various corporate video projects, customer interviews, and testimonials. Riley Kearl Video Productions was a division of Kearl Consulting.

Contact & Fractional CMO

Thanks for visiting my website! Get in touch with me to ask more about my digital experience and for general requests. To work with me as a Fractional CMO click here. Have a great day!

You can also connect with me on LinkedIn here:

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