I have over 12 years of experience designing and implementing digital marketing strategies (paid, organic and all 7 channels of traffic) for start-ups, non-profits, and corporations. My goal is to engage visitors by improving product positioning and customer messaging by generating quality traffic, capturing leads, and driving customer adoption. I have delivered high impact marketing campaigns by shaping product vision, improving brand positioning, and refining organizational messaging. Read about my past experiences below.

Evans Consoles

• Collaborated with cross functional teams, collecting perspectives from internal subject matter experts (engineering, manufacturing, executives, business development, & sales), developing content for product marketing campaigns.

• Analyzed traffic, website close rates, and lead quality data for paid campaigns, increasing website traffic and converting MQL to SQL in sales cycles of 12 – 18 months. Resulting in session to contact rate conversions to increase from 0.84% in 2021 to 1.47% in 2022, and nearly doubling the contact to customer rate from 2021 to 2022.

• Directed optimization of Google ads, LinkedIn Paid, email, and social media campaigns by building marketing strategy based on customers’ spending habits including understanding of seasonal trends.

• Managed 4 staff in social media, graphics, blog content, events strategies, refreshing images and content with consistent style. Sales with attributed revenue to authored & co-authored blog posts currently total $900,000 USD.

• Managed Google Ads paid campaigns resulting in quotes of $5.7M USD and projected revenue of $1.7M USD in 2022. Comparing Google Ad results from 2021 to 2022, increased MQLs 169%, SQLs 507%, and quotes 563%

CMO4Hire Agency

I ran CMO4Hire for 5 years and worked with a variety of B2B clients:

• Analyzed website traffic for 25+ clients, working with variety of tech stacks that collectively improved website traffic by 91%, opportunities by 585%, appointments by 400%, and sales by 650%

• Generated leads for clients through focused sales funnel optimization by building trust through multiple online touch points. Average year over year triple digit growth in social traffic: 365% and SEO traffic: 546%

• Increased relevant traffic and improved engagement for software companies through customers’ trial sign ups and calls to action to increases SaaS revenues.

• Managed remote and local contractors, producing blog content, data visualization, data science, social media, website copy, and graphic designs.

• Launched proprietary software product for our clients and began marketing it as a standalone SaaS business model.

For more about what I am up to now read my Fractional CMO page.

Strategic Partnerships

• I've also built strategic partnerships including co-marketing plans, software integrations, and mutual business development at a growing SaaS company in a competitive software category.

• Using my extensive marketing background to improve partner programs and drive results for both sides of each business relationship I pursue.

• Built dashboards to track trial signups, conversions, and partner-sourced revenue. Increased SQL conversions through improved onboarding and engagement strategy.

• Worked with executive leadership to drive the marketing and partnership functions forward and hit aggressive revenue targets (MRR/ARR).

Kearl Consulting

• Began as a business degree field study project, evolving into artistic direction for events and corporate video projects.

• Created business strategies for landscaping business, architecture firm, and marketing agency, digitizing operations, client lists, social media, emails, and websites and improving marketing efforts through data collection.

• Managed unique event shoots for start-up enterprises and tech companies, filming and editing day-of-footage, showing audience video recaps to build emotional connection to organizational goals.

• Edited existing footage to create various corporate video projects, customer interviews, and testimonials. Riley Kearl Video Productions was a division of Kearl Consulting.

Contact & Fractional CMO

Thanks for visiting my website! Get in touch with me to ask more about my digital experience and for general requests. To work with me as a Fractional CMO click here. Have a great day!

You can also connect with me on LinkedIn:

Page updated

Google Sites

Report abuse