Funnel Clarity Weekly - Blog

This is what we've been building towards since Edition 1! Today you get the Funnel Clarity Tool, the Funnel Definition Sheet. The full framework in one place...(read more)

Why the companies moving slowly on AI adoption and GEO implementation are making the same mistake we saw with mobile back in 2015, and what you can do about it now...(read more)

We break each stage into sub-stages and measure the conversion delta between each one. Here's the full advanced funnel for B2B SaaS, the stage names may differ at each company...(read more)

If you are not making MONEY, then you are not in business. Let's talk revenue and how to get more of it. Every business is ultimately trying to do one (or more) of these three things...(read more)

A lead is not a website visit. It's not someone who "looked around." A lead is a measurable action that signals intent. CRO stands for Conversion Rate Optimization. In plain language: how well does your website turn visitors into the next step?...(read more)

Is your funnel invisible? This means the funnel isn't being tracked properly or not at all, so you don't even know if it's broken or where. Or is your funnel broken? This is the better option, it means the funnel exists and some things are being tracked. BUT...(read more)

How many leads does your website produce? Answers could range from "none" to "quite a lot" but we can always improve your overall website conversion no matter your answer. Website conversion is also know as CRO - Conversion Rate Optimization...(read more).

Is your funnel invisible? This means the funnel isn't being tracked properly or not at all, so you don't even know if it's broken or where. Or is your funnel broken? This is the better option, it means the funnel exists and some things are being tracked. BUT...(read more).