Funnel Clarity Weekly - Intro (Edition #1)

Riley Kearl - Senior Marketing & Sales Growth Partner | B2B Funnel Clarity & Pipeline Systems – Turn Traffic ​into Revenue


March 13, 2026


Welcome to Funnel Clarity Weekly. This first post will go over what the next 8'ish weeks will teach you. My goal is to publish weekly or bi-weekly so keep an eye out here on Linkedin and make sure to subscribe!

So let's get right to it...

Is Your Funnel Invisible, Or Just Broken?

Most B2B founders I talk to aren't flying blind by choice. They're working hard, running campaigns, generating some traffic ... but they can't tell you where leads are coming from, why deals stall, or which marketing effort actually makes a difference.

That's not a budget problem. That's a funnel visibility problem.

Is your funnel invisible? This means the funnel isn't being tracked properly or not at all, so you don't even know if it's broken or where.

Or is your funnel broken? This is the better option, it means the funnel exists and some things are being tracked. BUT something in it isn't working (bad conversion rate, poor quality traffic, messaging not resonating, leads not closing etc.)

Some data is a good thing and allows us to start diagnosing problems faster. No matter where you are based on the above there is a path to improve so don't despair. We can move you in the right direction!

So who am I and why am I starting a newsletter? I'm a Fractional CMO working with B2B Tech and SaaS companies in Ireland, the UK, and North America. Over 12+ years I've helped companies turn reactive, siloed marketing into predictable revenue engines. I've taken a $55K ad budget and generated $5.7M in quotes. I've helped teams grow MQLs by 169% and SQLs by 507%. My goal is to help more companies find clarity in their marketing systems and sales funnels, translating it into sales/revenue.

The fix is almost never 'spend more.' It's almost always 'see more clearly.' That's what this newsletter is about.

If you're thinking "not another damn newsletter" then bear with me as I begin to communicate to you the programs and systems I've developed over the years.

What is Funnel Clarity Weekly?

A practical, no-fluff newsletter for B2B founders and marketing leaders who want to understand their funnel, track what matters, and make smarter decisions with their marketing budget.

Over the next 8 weeks, we're building the full picture. We will start more with the basics and then get right through to AI-powered growth strategy / Generative Engine Optimization (GEO).

Here's the plan**:

That last one is worth noting: Edition 8 includes a free funnel tracking tool I use and have developed over the years. I am refining it further for the newsletter and will be giving it to all subscribers. It's built to show you exactly where your funnel is breaking down. More on that as we get closer.

**This outline and exact editions may change slightly over the next few weeks but the goal remains the same: Clarifying your marketing and sales funnels from top to bottom to help you improve conversion rates at each stage.

Who This Is For

You're a CEO, founder, or marketing lead at a B2B Tech or SaaS company. You've got traction, some traffic, some leads, some customers; but your marketing feels reactive. You're not sure which channels are working. Sales and marketing aren't fully aligned. The data exists, but no one has made it make sense yet.

If that sounds familiar, you're in the right place.

One Thing to Take Away Today

Your funnel has three jobs: attract engaged traffic, convert it into quality leads, and turn those leads into revenue. Most teams track pieces of this. Very few track the whole thing, including the delta % between each stage; which is where the real insight lives.

We'll get into all of it over the next few weeks so stick around!

Thanks and I am always open to a 30 min chat, it's a way for you to ask questions without being judged or sold to. See my calendly link below :)

--In a strong and commanding voice going into battle:

"Sales Funnel Weekly Subscribers Unite and Conquer!!!"

Riley


Make sure you Subscribe to Funnel Clarity Weekly! And if you want to talk about where your funnel stands today, book in with me here: https://calendly.com/rileykearl/cmo-discovery-call


Read Edition #2 on LinkedIn


End of Intro.

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Bonus: Edition Summaries

I've also decided to include summaries of all Funnel Clarity weekly editions that are now live. Enjoy :)


Edition 1: Intro (Published March 13, 2026)

Full Title: Is Your Funnel Invisible, Or Just Broken?

Purpose: Introduce Riley, the newsletter, and the 8-edition plan.

Key content:


Edition 2: The Basics (Published March 20, 2026)

Full Title: The Sales Funnel

Purpose: Introduce the basic funnel and get readers thinking about their own conversion.

Key content:


Edition 3: Traffic Channels (Published March 30, 2026)

Full Title: Top of Funnel: Traffic Channels and SEO Explained

Purpose: Deep dive into the top of the funnel, the 7 traffic channels and how to measure them.

Key content:


Edition 4: Leads and CRO (Published April 7, 2026)

Full Title: Converting Traffic Into Leads / CRO

Purpose: Cover the second stage of the basic funnel — leads, conversion rate optimization, and AI content strategy.

Key content:


Edition 5: Sales and Revenue (Published April 14, 2026)

Full Title: Sales, Revenue, and the 3 Outcomes That Actually Matter

Purpose: Cover the third stage of the basic funnel; revenue, metrics, pipeline language, and retention.

Key content:


Edition 6: The Advanced Funnel (Published April 22, 2026)

Full Title: The Advanced Funnel: Where Is It Actually Breaking?

Purpose: Take the funnel deeper with conversion delta tracking, benchmarks, attribution, and a preview of the Funnel Clarity Tool.

Key content:


Edition 7: AI & GEO (Published April 30, 2026)

Full Title: AI, GEO, and How to Take Advantage of the Shift

Purpose: Explain how AI is changing the way buyers find and evaluate companies and what to do about it practically right now.

Key content:


Edition 8: The Full Release (Published June 1, 2026)

Title: The Full Release! Funnel Clarity Tool and Definition Sheet

Purpose: Deliver everything promised across the series — the interactive Funnel Clarity Tool, the Funnel Definition Sheet, and the full framework in one place.

Key content: