I have over 10 years of experience designing and implementing digital marketing strategies (paid and organic) for start-ups, non-profits, and corporations. My goal is to engage visitors by improving product positioning and customer messaging by generating quality traffic, capturing leads, and driving customer adoption. I have delivered high impact marketing campaigns by shaping product vision, improving brand positioning, and refining organizational messaging.
Read more about my specific experiences below and use the anchor links to jump to your preferred section.
Evans Consoles
• Collaborated with cross functional teams, collecting perspectives from internal subject matter experts (engineering, manufacturing, executives, business development, & sales), developing content for product marketing campaigns.
• Analyzed traffic, website close rates, and lead quality data for paid campaigns, increasing website traffic and converting MQL to SQL in sales cycles of 12 – 18 months. Resulting in session to contact rate conversions to increase from 0.84% in 2021 to 1.47% in 2022, and nearly doubling the contact to customer rate from 2021 to 2022.
• Directed optimization of Google ads, LinkedIn Paid, email, and social media campaigns by building marketing strategy based on customers’ spending habits including understanding of seasonal trends.
• Managed 4 staff in social media, graphics, blog content, events strategies, refreshing images and content with consistent style. Sales with attributed revenue to authored & co-authored blog posts currently total $900,000 USD.
• Managed Google Ads paid campaigns resulting in quotes of $5.7M USD and projected revenue of $1.7M USD in 2022. Comparing Google Ad results from 2021 to 2022, increased MQLs 169%, SQLs 507%, and quotes 563%
CMO4Hire
• Analyzed website traffic for 25+ clients, working with variety of tech stacks that collectively improved website traffic by 91%, opportunities by 585%, appointments by 400%, and sales by 650%
• Generated leads for clients through focused sales funnel optimization by building trust through multiple online touch points. Average year over year triple digit growth in social traffic: 365% and SEO traffic: 546%
• Increased relevant traffic and improved engagement for software companies through customers’ trial sign ups and calls to action to increases SaaS revenues.
• Managed 10 remote and local contractors, producing blog content, data visualization, data science, social media, website copy, and graphic designs.
• Launched proprietary software product for our clients and began marketing it as a standalone SaaS business model.
Learn more about my experience with CMO4Hire.
Kearl Consulting
• Began as a business degree field study project, evolving into artistic direction for events and corporate video projects.
• Created business strategies for landscaping business, architecture firm, and marketing agency, digitizing operations, client lists, social media, emails, and websites and improving marketing efforts through data collection.
• Managed unique event shoots for start-up enterprises and tech companies, filming and editing day-of-footage, showing audience video recaps to build emotional connection to organizational goals.
• Edited existing footage to create various corporate video projects, customer interviews, and testimonials. Riley Kearl Video Productions was a division of Kearl Consulting.
Contact Riley
Thanks for visiting my website! Get in touch with me to ask more about my digital experience, or to request my resume.
Have a fantastic day :)
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